When you see the golden arches you probably do not think of sustainability, however McDonals is taking steps to makes it’s packaging more environmentally friendly.
McDonals Europe announced last year it’s plan to use packaging made from 100% renewable sourced material.
This announcement was part of the Global Best of Green 2009. McDonals collaborated with it’s packaging supplier Havi Global Solutions - Perseco on a global package scoreboard to be used for packaging and buying choices. The scoreboard focused on criteria such as weight, maximizing recycled materials, and favoring renewable sources.
Other key elements were, reducing chemicals, CO2 and green house gas emissions, and maximizing recycle possibilities.
McDonals says on their website that to build their scorecard they worked with their European and North American markets and NGO’s (Non-Government Organizations) such as the Environmental Defense Fund (EDF).
The partnership with the EDF has helped McDonals to reduce over 300 million pounds of packaging, 1 million tons of corrugated boxes, and 30% of restaurant waste.
To make these changes McDonals switched from polystyrene foam “clamshells” to paper-based wraps for its sandwiches, converted to unbleached paper carry out bags, reduces paper use by 21% and incorporated 30% post consumer content. Finally McDonals asked suppliers to incorporate 35% post consumer content into their corrugated boxes.
Sources: http://innovation.edf.org/page.cfm?tagID=30747, http://popsop.com/26610
Youtube: http://www.youtube.com/watch?v=r9ejG83lrX4